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What Is Social Media Marketing?

 What Is Social Media Marketing?  


Social media marketing is one of the most effective digital marketing methods for businesses and marketers. Moreover, there are over 3.6 billion active social media users worldwide. Which makes social media a powerful and profitable platform to promote your brand. 


But still, most people don’t know what social media marketing means. With the mounting Social media usage, the number of social media users is predicted to increase by almost 4.41 billion by 2025.  



It’s important to know what social media marketing is, why it’s important. If you want to grow your business and be successful online. In this article, you’ll learn everything about what is social media marketing. Also, top social media platforms and why is it important for your business. 


What Is Social Media Marketing?  


Social media marketing is the practice of creating content to promote your brand, products, or services on different popular social media platforms. With the goal to boost brand awareness leads, and conversions. The most popular social media platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest & more.  


Social Media Marketing is all about connecting with your audience through social media to build your brand, grow sales, and drive website traffic. It includes creating and publishing great, engaging content on your social profiles. While engaging with your followers, running paid social media advertisements, and analyzing your results. 


Social media marketing is also one of the easiest yet efficient ways for brands to reach potential customers and audience online. Your customers are already present and interacting with their favorite brands on social media. and if you're not using these social platforms to connect with your customers, you're missing out.   


An effective social media marketing strategy can bring incredible success to your business. While creating a fanbase for your brand, driving traffic, leads, and sales. 


Before moving into top social media marketing platforms. It is important that you understand the two main procedures within social media marketing. So, let’s have a closer look at each of them: 




Social Media Management 


Social media management is the process of creating, publishing, managing, and analyzing content across your social media channels. It is the head element of your social media marketing and involves setting up, optimizing your social media accounts. Including consistent posting relevant content to your social platforms.  


The main purpose of social media management is to reach your target audience, engage, and build trust by posting engaging content.  


Social Media Advertising 


Social media advertising refers to paid advertising on social media platforms to direct traffic, leads, or sales. Social ads appear as promoted or sponsored posts on almost all social media platforms. 


Social media advertising allows you to reach close to any target audience and win instant exposure online. Social networks use user data to serve very relevant ads based on the interactions and behavior within a specific social platform. If you target your ads well, social ads can deliver huge boosts in conversions and sales at a much affordable cost. 


Top Social Media Marketing Platforms 




Now that you learned the basics of social media marketing. Let me show you some of the top social media platforms. 




With over 1.79 billion daily active users worldwide, Facebook is the boss among social media platforms. Facebook is the most visited site after Google and YouTube. It has almost all kinds of audiences, but the most common are generation X and millennials.  


Facebook has an audience for almost every kind of business and is very effective for the B2C industry. Facebook marketing is best for brand awareness, customer engagement, and advertising. 




With over 1 billion monthly active users, Instagram is one of the best performing social media marketing platforms. Especially if your target audience is millennials and you’re in the B2C industry. Instagram is best for brand awareness, behind the scenes, user-generated content, and advertising. Owned by Facebook themselves, Instagram is the top photo-sharing app and one of the most visited sites. 




With over 2 billion monthly active users worldwide, YouTube is the biggest video sharing and social media marketing platform. Owned by Google themselves, YouTube is also the second-largest search engine and the second most visited website after google.  


YouTube also has a diverse audience and includes all from millennials to Generation Z. It is suitable for both B2B and B2C industries. And best for boosting brand awareness and engagement with entertaining, informational, and how-to videos. 




Linked Has over 675 million monthly active users worldwide. It is the best social media platform for the B2B industry. The audience is often working professionals, baby boomers, generation X, and millennials. Owned by Microsoft, LinkedIn is best for B2B relationships, employment marketing, and business development. LinkedIn combines the power of the social media platform with the utility of professional networking. It will help you build your strong reputation, engagement, and grow B2B leads online. 




With over 416 million monthly active users worldwide, Pinterest is another great social media platform. Pinterest has more female users than males including older millennials and younger baby boomers. Pinterest is the best graphic advertising, inspiration platform, especially for B2C businesses. Unlike other social platforms, Pinterest is rather a fusion of social media and search engines. It is also very effective in driving a ton of website traffic and converting visitors into customers.  




With over 186 million daily active users worldwide, Twitter is another popular social media platform.  The audience on Twitter mostly are millennials and suitable for both B2B and B2C brands. Twitter is best for brand awareness, public relations, and customer service. It is also helpful for keeping up with the latest trends in your industry, promote your blog, and other content. Twitter is also great for product or service feedbacks and driving traffic to your website. 


Now that you learned about the top social media platforms, Let's dive deep into why social media marketing is important for your business. 


Why Is Social Media Marketing Important For Your Business? 




The simple answer to this question is that your customers are on social media every single day. In fact, people spend an average of 3 hours every day on social media channels and these platforms are not going away anytime soon.  


Data shows around 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Internet and social media’s ease of accessibility have changed consumer behavior. A study found that more than 54% of social browsers use social media to research products. 


It is very important that your brand should leverage social media marketing. Otherwise, you may lose your customers to your competitor on social media. Every business should use social media marketing if you want to grow your business online and stay in business for the long run. 


Now, let’s look at some of the top benefits of social media marketing. 


1. Increase brand awareness and reach 


With the huge number of social media users. A strong social media presence & sharing content relevant to your products or services. Social media marketing has the great potential to help you increase brand awareness and reach a significant number of new audiences.  


Social media are also a great place to tell your brand’s story and tell people what your business is all about. Actually, social media has proved to boost brand awareness by driving up engagement. Which includes, likes, comments, tweets, shares, pins, re-posts, and more. 


2. Generate leads, sales, boosts traffic and conversion online 


Creating and promoting valuable content relevant to your products or services on social media is the easiest way to generate leads, increase sales, boost traffic, and conversions. As you’re advertising to targeted people with similar interests, who engage with you by following your profile. 


Social media can be an amazing tool for generating leads and moving them through the buying cycle. By combining organic social strategy with paid ads. You can grow your reach and attract more leads and customers for your business or website. 




3. Build trust and relationships with your customers 


When you connect and engage with your social media audience. You’ll be able to build trust and long-lasting relationships between them and your brand.  


By interacting, engaging with followers, answering their queries, and comments. Solving their problem, and providing them with any help they may need. Sooner or later you’ll be able to build trust and a relationship with them. 


4. Cost-effective way of marketing 


Social media is an affordable marketing strategy as compared to traditional marketing or other online marketing methods. It also has a greater reach and a lower cost, making it accessible for all sized businesses. 


But with more and more advertisers are using social media to grow their business. As a result, advertising costs have been growing slightly over the past few years. The earlier you start, the better for your business. You can take advantage of the low costs to build up your brand now, instead of paying too much later. 




I hope you found this article helpful and learned everything about what is social media marketing. Including top marketing platforms and why is social media marketing important. Comment down your thoughts on social media marketing and what’s your favorite platform. You can check out our other articles related to online marketing and SEO. 



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