Breaking News

What is SEO search Engine Optimization?

 What is (SEO) Search Engine Optimization?


With more than 3.5 billion Google searches performed every day. And more than half of internet users researching products or services online before buying.


(SEO) Search Engine Optimization is a huge marketing strategy for every business, store, and website. If you want to get organic traffic from Google and other search engines. 


In this article, you’ll learn everything about SEO, how it works, and search engine optimization best practices.


What is (SEO) Search Engine Optimization?


SEO (Search Engine Optimization) is the practice of optimizing your website and its content to get more organic traffic from the search engine’s results page.


You can also understand SEO as the process of improving your website to rank higher for your business-related searches. 


The higher your pages rank in search results, the more visitors you’ll attract, appeal potential, and current customers to your business.


Why is SEO important for businesses & websites?


SEO is a vital part of digital marketing as people perform billions of searches every month. Today most people go to Google and other search engines with commercial intent to buy and find information about products and services. In fact, 68% of all online experiences begin with a search engine.


Many people search for particular products or services with the plan to buy these things. With their search, they are directly showing that they want to buy something you offer.


People are always searching for things related to your business. Beyond that, your potential clients are also searching for all kinds of things related to your business.


These shows even more chances for you to connect with those people and help, answer their questions, solve their problems, and become a trusted resource for them.


The search engine is the primary source of traffic for most websites and balances other digital marketing platforms. The study showed, 53.3% of all website traffic comes from organic search.


SEO will influence your business growth with better search visibility and ranking higher in search results than your competition. Traffic gained from SEO can be very powerful for any business. Not only because you get more free traffic, but you’ll also get a lot of high intent traffic.


How does (SEO) Search Engine Optimization works?

Now that you understood what SEO is and why is it important. Let’s look at how SEO works. Popular Search engines like Google and Bing use their bots to crawl pages on the internet. They crawl every site, gather information about those pages, and put them in an index.


Then the search engine’s algorithms assess each page in the index. Considering hundreds of ranking factors to decide the order of pages showing in the search results for a certain keyword.


The search algorithms are set to rise relevant, trustworthy pages and deliver users with a useful search experience. Optimizing your website and content with these factors in mind can help you get your pages rank higher in the search results.


So, in general, SEO works by optimizing your website for your target keywords and phrases. So that a search engine sees your site as the best result for a user’s search.


SEO best practices


Now you learned how search engine optimization works. Let me show you what goes into SEO, which is common SEO best practices.


These are SEO tasks performed to help increase your website’s search engine rankings in SERPs.



On-Page SEO


On-page SEO (on-site SEO) is the practice of optimizing components inside your website to rank higher and get more relevant traffic from search engines. On-page SEO involves optimizing both the source code of a page and the content.


On-page SEO helps search engines to quickly read and understand the page content. It also helps users clearly understand what a page is about and whether it fulfill their search query.


Common on-page SEO practices include optimizing title tags, meta descriptions, content, media, internal links, and URLs. The main goal of on-page SEO is to optimize your site for readability and user intent.


Off-Page SEO


Off-page SEO (Off-site SEO) is the SEO actions performed outside of your website to influence your rankings in the search engine results pages. Unlike on-page, off-page SEO happens completely outer of your website.


Optimizing for off-page ranking factors includes improving search engine and audience’s awareness of your site's reputation, authority relevance, and credibility.


The major part of off-page SEO is linking to or promoting your website on other reputable pages and sites. Which acts as a vote of assurance for the quality of your content and website.


Other popular off-page SEO strategies include guest blogging, social media marketing, influencer marketing, etc. Off-page SEO is all about creating exposure for your website through other sites and channels.


Technical SEO


Technical SEO involves improving the technical aspects of your website to increase the ranking of its pages in the search engines. Optimizing a website for faster speed, easier to crawl, and understandable for search engines are the foundation of technical SEO.


Technical SEO is also considered as a part of on-page SEO. Which focuses on improving components on your website to get higher rankings.


Technical SEO ensures that your website meets all the technical requirements of Google and other search engines with the goal of better organic rankings. The most important basics of technical SEO include crawling, indexing, rendering, and website architecture.


Other technical optimization includes a secure site, responsive design, duplicate content, faster loading.


Keyword Research


Keyword research is a primary SEO task that includes finding popular words and phrases people enter into search engines. It is a part of on-page SEO and helps to figure out what keywords to target and go after.


Keyword research gives marketers a better understanding & metrics on search volume, competition, keywords popularity over time, and more for any specific keywords.


Keyword research isn't only about finding high search volume keywords. It’s more also about exploring the different ways that people use to research a topic on search engines.


It is also a major element of your content marketing all together. Since it can help you learn more about your audience, it directs your keyword strategy, finds ideas for your future content, and more.


Effective keyword research and implementing keywords while creating high quality targeted content. You can drive the ideal high-quality traffic to your site, which is more likely to convert into a sale.


Content Marketing


Content marketing is a form of internet marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses to increase brand awareness, credibility, generate leads & sales, and grow engagement.


Content marketing attracts potential customers and transforms them into customers by creating and sharing valuable free content. It helps companies create brand loyalty, provides valuable information to consumers.


Most significantly, content marketing creates an enthusiasm to buy products from the brand in the future. This is a comparatively new practice of marketing that does not involve direct sales. Instead, it builds relationships, trust, and bond with the customers.


Link Building


Link building is the process of obtaining backlinks (hyperlinks) from other websites to your own. A link is a way for users to direct between pages on the internet.


Search engines use links to crawl the web. They will crawl the links between the individual pages on your website and also crawl the links between entire websites. Basically, by building links to your website, you are collecting as many votes as possible, so that you can outrank your competitors and rank higher.


There are many techniques for building links and it is one of the hardest parts of SEO. If you can build high-quality links, it can definitely get you ahead of your competition.


Local SEO



Local SEO refers to the process of optimizing your online presence to attract more business from relevant local searches. It is all about increasing search visibility for businesses that serve their customers nearby (face-to-face).


These can be brick-and-mortar stores with physical locations, like a fruit store or lawyer’s office, or restaurant. Or businesses that operate through a specific geographical area, like a plumber or a roofing company.


This includes everything from creating a Google my business listing to ensuring the location appears in a local search on Google. It also covers managing online ratings, reviews, local-targeted social media engagement, and more.


(SEO) Search Engine Optimization Vs (SEM) Search Engine Marketing


Now that you understand all the basics of SEO. If you’re wondering how SEO is different than SEM. The major difference is that SEO is optimizing your website to get traffic from organic search results. But, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.


SEO is where you focus completely on ranking in the organic results. SEM is when you get into both SEO and PPC (Pay Per Click) to get traffic from search engines. Be very clear that SEM is a high-level term that includes SEO in it.




I hope you find this article helpful & learned all the basics about SEO, how it works, why is it important, and more. Comment down your favorite SEO technique below. And also check out our other articles related to online marketing & SEO.


  1. A thorough, concise and precise definition of Search Engine Optimization (SEO) you have written. I really appreciate your efforts in writing such a well-informed article. Glad to come across this, thanks for sharing. Great blog. Best SEO Agency in Pune

  2. You have shared very technical and precise definition of SEO, and the importance of SEO. The article you have shared here is very informative and the points you have mentioned are very helpful. Thanks for sharing this article here. Keep sharing your valuable knowledge and expertise. SEO Company Watford